No, But Srsly. Who is Tom Keen?
To help leverage Ryan Eggold's character's popularity as Tom Keen among the well-established THE BLACKLIST audience, NBC needed a piece that would highlight his complex character fully for the spin-off THE BLACKLIST: REDEMPTION. We settled on a character trailer that would viscerally convey all that he has at stake, how far he will go, and who he really is (or might be? or could be?).
Team Teaser Promotional Video
Characters from THE BLACKLIST populated REDEMPTION, and to help audiences get up to speed on this elite team, a "team teaser" fit the bill.