David Saint
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GREAT NEWS Goes Digital on NBC

The Tina Fey- and Tracy Wigfield-produced workplace comedy Great News showed great promise ahead of its premiere, but the unique tone of the show strained typical on-air promotion formats of :15, :30 or :60. NBC needed fun, shareable, digital-native promotional videos to help bring the show's tone and hilarious characters to life. 

We created six pieces, giving audiences plenty to dig into and get to know GREAT NEWS' zany characters.

Bring on Quirk

The Tina Fey- and Tracy Wigfield-produced workplace comedy GREAT NEWS showed great promise ahead of its premiere, but the unique tone of the show strained typical on-air promotion formats of :15, :30 or :60. NBC needed fun, shareable, digital-native promotional videos to help bring the show's tone and hilarious characters to audiences. 

We created nine pieces, giving audiences plenty to dig into and get to know GREAT NEWS' zany characters.

 

A Chuck Pierce Minute, Vol. 1

 

A Chuck Pierce Minute, Vol. 2

 

What's the Worst Fluff Piece?

Our lead, Katie, played by Briga Heelan, laments about the worst stories she's reported on over the years.

Is Rain God Crying?

Creator Tracey Wigfield, as the mercurial weather woman Beth, disabuses us of a few common weather myths.