David Saint
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Jennifer Lopez & Ray Liotta Recap SHADES OF BLUE

Ahead of Season 2 of SHADES OF BLUE, NBC had full rights to Season 1, and given the complex plot, needed a way to catch lapsed viewers up and entice viewers to binge. Jennifer Lopez and Ray Liotta popped by to give a fast-paced recap of Season 1. Distributed across NBC's YouTube, social, connected devices, and VOD platforms, this was the flagship pre-premiere content for one of NBC's biggest dramas.

Epically Shady Recap

Ahead of Season 2 of SHADES OF BLUE, NBC had full rights to Season 1, and, given the complex plot, needed a way to catch lapsed viewers up and entice new viewers to binge. Jennifer Lopez and Ray Liotta popped by to give a fast-paced recap of Season 1. Distributed across NBC's YouTube, social, connected devices, and VOD platforms, this was the flagship pre-premiere promotional piece for one of NBC's biggest dramas.

 

J. Lo Social Shout Outs

We also created some social video out of Jennifer's appearance, with tune-in countdown promotion and live tweet promotional pieces.