Epically Shady Recap
Ahead of Season 2 of SHADES OF BLUE, NBC had full rights to Season 1, and, given the complex plot, needed a way to catch lapsed viewers up and entice new viewers to binge. Jennifer Lopez and Ray Liotta popped by to give a fast-paced recap of Season 1. Distributed across NBC's YouTube, social, connected devices, and VOD platforms, this was the flagship pre-premiere promotional piece for one of NBC's biggest dramas.
J. Lo Social Shout Outs
We also created some social video out of Jennifer's appearance, with tune-in countdown promotion and live tweet promotional pieces.