10-Episode YouTube Series
To help promote its new summer series from Marlon Wayans, NBC needed a way to establish Marlon’s digital credibility with platform-specific content and inject more of Marlon's hilarious takes on modern life.
We developed a 10-episode promotional series, partnered with YouTube, and created The Marlon Way at the YouTube Space. We shot 10 Marlon Way episodes and 3 collaborations with established YouTube creators Jay Versace, Destorm Power, and Shameless Maya. Released in the month prior to premiere, Marlon became summer 2017's highest rated new scripted show, helped Marlon become one of the top comedians on social media, and, best of all, Marlon keeps growing, hitting new season viewership highs.
Black Name Generator - The Marlon Way
Black Noise Machine - The Marlon Way
Ghetto Remedies - The Marlon Way
Check out the full series over on NBC's official Marlon YouTube channel.
Social Quote Mojo
In a social feed with autoplay and no sound as default, we created this pre-premiere social motion quote piece, for distribution by talent (Marlon Wayans, Essence Atkins) on their social handles, as well as official NBC handles.