David Saint
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SUPERSTORE on NBC Digital Series

Superstore has put new shine on NBC's comedy laurels, so the network wanted to keep its rabid communities engaged and WOM spreading between seasons. The result is a promotional hiatus series of employee training videos (eight episodes in all), for distribution across all video and social platforms.

Corporate Training Run Amok

Superstore has put new shine on NBC's comedy laurels, so the network wanted to keep its rabid communities engaged and WOM spreading between seasons. The result is a promotional hiatus series of employee training videos (eight episodes in all), for distribution across all video and social platforms.

Below are a couple highlights.

 

Cheyenne's Cash Register Basics

 

Jonah's Cloud9 Pride

 

Garrett's Store Close-Down VR Training

Check out the full series over on NBC's official Superstore YouTube channel.

 

Short, Snappy, Silly

Social video has a certain look and sensibility, and these pieces, one a raves piece highlighting great press from relevant media outlets and one an in-universe character sizzle, reflect that ethos. 

 

Loose Lips Sink Ships

Characters shipping? Audiences love it. But what about characters fabricating relationships entirely? A couple Superstore characters had a complete relationship arc over many episodes that we turned into a "social shipment video."